University of Oulu

Consumer Behavior and Value Creating Networks in Multimedia Mobile Services : — Results of Rotuaari Project

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Author: Koskela, Kaisa, Palo, Teea
Organizations: University of Oulu, Faculty of Economics and Industrial Management
University of Oulu, Faculty of Economics and Industrial Management
Format: eBook
Online Access: PDF Full Text (PDF, 0.1 MB)
Persistent link: http://urn.fi/urn:isbn:9789514285820
Language: English
Published: 2007
Publish Date: 2007-09-10
Description:

Abstract

This paper reports the main findings of the research conducted in the Department of Marketing during Rotuaari -research project. Rotuaari was a three-year (2003–2006) multidisciplinary research project, which focused on the development and testing of technologies and business models for mobile multimedia services of the future. Key components included service and testing environments, wireless technologies, new kinds of value chains and numerous field trials. The actual research in this project was divided into so-called work packages (WP), in which mobile multimedia services were approached from several intercomplementary perspectives. The work packages of the Department of Marketing focused on the value creating networks and consumer behavior.


Series: Working papers. Faculty of Economics and Business Administration. University of Oulu
ISBN: 978-951-42-8582-0
ISBN Print: 978-951-42-8581-3
Issue: 26
Subjects:
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