Abstract

Open Diary was the first online diary service to be created, in existence from 1998 to 2014. An ethnographic case study was performed in 2006–2008 to explore community-creation on the site, using the theory of sense of virtual community (Blanchard & Markus, 2002, 2004) to analyse site practices and the member experience. The study describes a cohesive community based on a culture of support, empathy and open sharing of personal lives enabled by anonymity and privacy protections. The article discusses these results in terms of community-creation online and compares Open Diary to current forms of life writing online, blogging in particular, arguing that it was the members’ and designers’ understanding and experience of the traditional pen-and-paper diary that enabled the building of a unique community on the site, creating an experience that is perhaps no longer possible to replicate due to the social and cultural changes that have occurred on the web since 1998.