University of Oulu

Laura Palmgren-Neuvonen, Maarit Jaakkola & Riitta-Liisa Korkeamäki (2015) School-context videos in Janus-faced online publicity: Learner-Generated Digital Video Production Going Online, Scandinavian Journal of Educational Research, 59:3, 255-274, DOI: 10.1080/00313831.2014.996599

School-context videos in Janus-faced online publicity : learner-generated digital video production going online

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Author: Palmgren-Neuvonen, Laura1; Jaakkola, Maarit2; Korkeamäki, Riitta-Liisa1
Organizations: 1University of Oulu
2University of Tampere
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Informa, 2015
Publish Date: 2017-06-09


This article reports a case study on sChOOLtv, an online television for primary and secondary schools that aims to bridge the media gap between in-school and out-of-school learning environments. Contrary to its creators’ expectations, the number of published videos has not increased since its establishment. Furthermore, the videos were mostly produced by primary-level students, with few videos released by secondary-level students. The article describes online publishing of learner-generated videos by exploring the views of the students, parents, teachers, and principals. Sixty-seven informants were interviewed, and video production activities and discussions in classrooms were observed. The article discusses the factors hindering adolescents from making and publishing videos. It suggests media encouragement practices to enhance publishing-oriented digital video production in schools.

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Series: Scandinavian journal of educational research
ISSN: 0031-3831
ISSN-E: 1470-1170
ISSN-L: 0031-3831
Volume: 59
Issue: 3
Pages: 255 - 274
DOI: 10.1080/00313831.2014.996599
Type of Publication: A1 Journal article – refereed
Field of Science: 516 Educational sciences
Copyright information: © 2015 Scandinavian Journal of Educational Research