University of Oulu

M. Rajanen, D.Rajanen: Usability benefits in gamification. Proc. of he 1st International GamiFIN Conference, Pori, Finland, May 9-10,, online

Usability benefits in gamification

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Author: Rajanen, Mikko1; Rajanen, Dorina1
Organizations: 1Interact Research Unit, University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.2 MB)
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Language: English
Published: RWTH Aachen University, 2017
Publish Date: 2017-06-21


This paper contrasts the user-centred design with the gamification design framework and proposes a model of usability benefits adapted to gamification. The model is useful for selling the usability activities to management and strategists when developing gamified solutions, services, and software. In this paper, we focus on identifying the benefits since they can be used to legitimise the usability activities in a development project. The user-centred design process focuses on understanding the user, their needs and requirements, and the paper shows that the benefits of this approach transcends the user dimension and reaches towards the developing organization by providing competitive advantage and reduced developing costs.

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Series: CEUR workshop proceedings
ISSN: 1613-0073
ISSN-E: 1613-0073
ISSN-L: 1613-0073
Pages: 87 - 95
Host publication: GamiFIN Conference 2017 - Proceedings of the 1st International GamiFIN Conference
Host publication editor: Tuomi, Pauliina
Perttula, Arttu
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © 2017 Rajanen, Mikko & Rajanen, Dorina