University of Oulu

Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; Salo, Jari (2017) The appraisal of Facebook online community : an exposition of mobile commerce in social media reviews. In Pucihar et al. (eds.) 30th bled econference: digital transformation - from connecting things to transforming our lives. June 18-21, 2017, Bled, Slovenia, pp. 445-459.

The appraisal of Facebook online community : an exposition of mobile commerce in social media reviews

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Author: Olaleye, Sunday Adewale1; Sanusi, Ismaila Temitayo2; Salo, Jari3
Organizations: 1University of Oulu, Finland
2University of Eastern Finland, Finland
3University of Helsinki, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.9 MB)
Persistent link: http://urn.fi/urn:nbn:fi-fe2017112855126
Language: English
Published: University of Maribor Press, 2017
Publish Date: 2017-11-28
Description:

Abstract

Social Commerce is a growing upshot of electronic commerce in Nigeria. It is influencing the existing value networks and turning around the global economy. Many authors have impacted the body of knowledge in the context of mobile commerce and social media as a separate research domain, but the fusion of mobile commerce and social media still need more scholars’ attention most especially in the developing nations. This study applies the hybrid technique to sort out social commerce customers’ reviews, appraise the quality of the extracted data and identify the opinion that transpired between online retailing merchants and online customers. The appraisal theory used for the pairing of mobile commerce and social media explain how attitude and graduation connect engagement in mobile commerce products and services review. The equilibrium of mobile commerce and Facebook stands to improve customer service. This study offers some managerial implications to the social commerce and electronic marketing practitioners.

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ISBN: 978-961-286-043-1
Pages: 445 - 459
Host publication: 30th Bled eConference : Digital transformation : from connecting things to transforming our lives. June 18-21, 2017, Bled, Slovenia
Host publication editor: Pucihar, Andreja
Kljajic Borstnar, Mirjana
Kitti, Christian
Ravesteijn, Pascal
Clarke, Roger
Bons, Roger
Conference: 30th Bled eConference, June 18-21, 2017, Bled, Slovenia
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Subjects:
Copyright information: © 2017 The Authors and University of Maribor Press. Published in this repository with the kind permission of the publisher.