University of Oulu

Verrollot, J., Tolonen, A., Harkonen, J., Haapasalo, H. (2018) Challenges and Enablers for Rapid Product Development. International Journal of Applied Industrial Engineering, 5 (1), 25-49. doi:10.4018/IJAIE.2018010102

Challenges and enablers for rapid product development

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Author: Verrollot, Jordan1; Tolonen, Arto1; Härkönen, Janne1;
Organizations: 1University of Oulu, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
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Language: English
Published: IGI Global, 2018
Publish Date: 2018-04-19


This article describes how new product development (NPD) is critical to maintaining a strong market position. However, full-scale NPD may consume too much time and resources when necessary to react quickly to customer needs or emerging business opportunities. Rapid development (RaDe) is a type of incremental product development complementing the organizations’ existing NPD process. In RaDe, new sales items are created by redesigning or upgrading existing products inexpensively, and in a timely manner. This article aims at clarifying the challenges and enablers relating to RaDe implementation in four case companies and by the means of reviewing literature. The identified challenges include the difficulty of differentiating between product developments models, the lack of clear definition for RaDe and issues in product data management. The enablers include structuring and managing projects differently compared to NPD, the utilization of existing supply-chain capabilities and the designed products fitting the current business processes to enable rapid product ramp-ups.

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Series: International journal of applied industrial engineering
ISSN: 2155-4153
ISSN-E: 2155-4161
ISSN-L: 2155-4153
Volume: 5
Issue: 1
Pages: 25 - 49
Article number: 2
DOI: 10.4018/IJAIE.2018010102
Type of Publication: A1 Journal article – refereed
Field of Science: 222 Other engineering and technologies
Copyright information: Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Published in this repository with the kind permission of the publisher.