University of Oulu

Majava, Jukka; Law, Kris M.Y.; Haapasalo, Harri; Chau, Y.C.; Kauppila, Osmo (2018) Product development drivers : an explorative study in Finland and China. In: MakeLearn & TIIM 2018, Integrated Economy and Society: Diversity, Creativity, and Technology Proceedings of the MakeLearn and TIIM International Conference 16–18 May 2018, Naples, Italy, ML2018-027. http://www.toknowpress.net/ISBN/978-961-6914-23-9/papers/ML2018-027.pdf

Product development drivers : an explorative study in Finland and China

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Author: Majava, Jukka1; Law, Kris M.Y.2; Haapasalo, Harri1;
Organizations: 1University of Oulu, Finland
2Hong Kong Polytechnic University, Hong Kong
3SAE Magnetics (H.K.) Ltd, Hong Kong
Format: abstract
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.9 MB)
Persistent link: http://urn.fi/urn:nbn:fi-fe2018061225725
Language: English
Published: ToKnowPress, 2018
Publish Date: 2018-06-12
Description:

Abstract

New Product Development (NPD) is vital for companies that operate in international markets. Yet, NPD has become increasingly challenging to manage; products are becoming ever more complex and various customers and multiple stakeholders’ needs must be satisfied. In addition, international companies often conduct NPD in multiple locations around the world. Product development drivers can be defined as reasons for a company to initiate a product development project. These drivers affect decision-making, project outcome, and product strategy implementation. The purpose of this paper is to study how key product development drivers are perceived at the managerial level in product innovation focused technology companies that are based in Finland and China. The study is exploratory in nature. Previous studies have not adequately explored drivers for different types of development and countryspecific characteristics. The results of this study indicate that managers’ views on the product development drivers differ in short-, medium-, and long-term development projects. Marketing and customers related drivers are considered the most important in the short term, financial goals related drivers in the medium term, and strategy and business environment related drivers in the long term. In addition, differences are found between Finnish and Chinese managers’ views. Finnish practitioners tend to be more focused on financial goals related drivers, whereas Chinese managers consider various factors to be important. The study provides interesting insights for international companies that want to enhance their product development operations. In addition, future research topics related to product development drivers are proposed.

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Series: MakeLearn & TIIM
ISSN: 2232-3309
ISSN-E: 2232-3309
ISSN-L: 2232-3309
ISBN: 978-961-6914-23-9
Article number: ML2018-027
Host publication: MakeLearn & TIIM 2018, Integrated Economy and Society: Diversity, Creativity, and Technology, Proceedings of the MakeLearn and TIIM International Conference 16–18 May 2018, Naples, Italy
Host publication editor: Dermol, Valerij
Conference: MakeLearn and TIIM International Conference, 16-18 May 2018 Naples, Italy
Field of Science: 222 Other engineering and technologies
512 Business and management
Subjects:
Copyright information: © 2018 International School for Social and Business Studies. Published under the terms of the Creative Commons CC BY-NC-ND 4.0 License.
  https://creativecommons.org/licenses/by-nc-nd/4.0/