University of Oulu

Hannu Makkonen & Hanna Komulainen (2018) Explicating the market dimension in the study of digital innovation: a management framework for digital innovation, Technology Analysis & Strategic Management, 30:9, 1015-1028, DOI: 10.1080/09537325.2018.1433823

Explicating the market dimension in the study of digital innovation : a management framework for digital innovation

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Author: Makkonen, Hannu1; Komulainen, Hanna2
Organizations: 1Faculty of Business Studies, Department of Marketing, University of Vaasa
2Department of Marketing, Oulu Business School, University of Oulu
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.8 MB)
Persistent link:
Language: English
Published: Informa, 2018
Publish Date: 2018-08-31


Digital innovation is gaining momentum among academics and business practitioners. Featuring increasingly cross-industry and multi-actor innovation processes, digital innovation reveals the inherent technology bias in the dominant perspectives on innovation. This study aims to transfer the focus from technology-centred ideas of digital innovation to a more balanced concept in which digital innovation is conceptualised as a combination of multiple needs and solutions linked to various actors and their behaviours. The study builds on a longitudinal case study. The article contributes by providing a partial response to the explicit calls for strategic frameworks that capture the process of digital innovation. Furthermore, the article explicates the market dimension of digital innovation and extends the analysis of the market dimension from a limited view of customer information and user knowledge to further include needs, actions, and behaviours of market actors directly or indirectly using, complementing, or substituting the digital innovation and innovation process.

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Series: Technology analysis & strategic management
ISSN: 0953-7325
ISSN-E: 1465-3990
ISSN-L: 0953-7325
Volume: 30
Issue: 9
Pages: 1015 - 1028
DOI: 10.1080/09537325.2018.1433823
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2018 Informa UK Limited, trading as Taylor & Francis Group. This is an Accepted Manuscript of an article published by Taylor & Francis in Technology Analysis & Strategic Management on 07 Feb 2018, available online: