Abstract

Digital innovation is gaining momentum among academics and business practitioners. Featuring increasingly cross-industry and multi-actor innovation processes, digital innovation reveals the inherent technology bias in the dominant perspectives on innovation. This study aims to transfer the focus from technology-centred ideas of digital innovation to a more balanced concept in which digital innovation is conceptualised as a combination of multiple needs and solutions linked to various actors and their behaviours. The study builds on a longitudinal case study. The article contributes by providing a partial response to the explicit calls for strategic frameworks that capture the process of digital innovation. Furthermore, the article explicates the market dimension of digital innovation and extends the analysis of the market dimension from a limited view of customer information and user knowledge to further include needs, actions, and behaviours of market actors directly or indirectly using, complementing, or substituting the digital innovation and innovation process.