University of Oulu

Sunday Adewale Olaleye, Salo, J., Sanusi, I., Okunoye, A. (2018) Retailing Mobile App Usefulness. International Journal of E-Services and Mobile Applications, 10 (4), 1-17. doi:10.4018/IJESMA.2018100101

Retailing mobile app usefulness : customer perception of performance, trust and tension free

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Author: Olaleye, Sunday Adewale1; Salo, Jari2; Sanusi, Ismaila Temitayo3;
Organizations: 1University of Oulu, Oulu, Finland
2University of Helsinki, Helsinki, Finland
3University of Eastern Finland, Joensuu, Finland
4Xavier University, Cincinnati, USA
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
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Language: English
Published: IGI Global, 2018
Publish Date: 2018-10-01


Despite the huge leap of mobile apps, there are limited empirical studies that focus on the relationship between customer perception of performance expectation, trust, tension free and mobile apps usefulness. This study integrates and extends the unified theory of acceptance and use of technology (UTAUT) with trust and gratification theories to explain mobile app usefulness to retailing customers. Quantitative methodology and variance structural equation modelling forms the data analysis technique for this study. The primary objective of this article is to examine the mobile app usefulness in the context of retailing customers. Specifically, the study intention is to illuminate the retailers and other stakeholders to invest positively on mobile app market segment and to optimize their mobile app strategy for the betterment and advancement of their business especially in getting more revenue from the mobile app segment. The study highlights practical implications and emphasize an appropriate future study.

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Series: International journal of e-services and mobile applications
ISSN: 1941-627X
ISSN-E: 1941-6288
ISSN-L: 1941-627X
Volume: 10
Issue: 4
Pages: 1 - 17
DOI: 10.4018/IJESMA.2018100101
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Published in this repository with the kind permission of the publisher.