University of Oulu

Olaleye, S., Sanusi, I., Adepoju, B. (2018) Actual Use and Continuous Use of Retail Mobile App: A Model Comparison Perspective. Advances in Science, Technology and Engineering Systems, 3 (6), 151-158. doi:10.25046/aj030619

Actual use and continuous use of retail mobile app : a model comparison perspective

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Author: Olaleye, Sunday Adewale1; Sanusi, Ismaila Temitayo2; Adepoju, Bisola3
Organizations: 1Oulu Business School, Department of MMI, University of Oulu
2Philosophical Faculty, University of Eastern Finland
3Texas Instrument, Dallas, Texas
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Advances in Science, Technology and Engineering Systems Journal, 2018
Publish Date: 2018-11-30


A mobile retail app is a growing innovation in a retailing setting and there is an argument on the prominent status of a mobile application in contrast with a mobile website and web applications. The study used quantitative data to run multiple regression analysis with keen attention to linear regression assumption and compare four models for mobile retail app use and continuous use based on mobile retail app technology, trust, and gratification. Theoretically, the study integrates the unified theory of acceptance and use of technology (UTAUT), trust and gratification and expand the technology acceptance model with the trust and gratification elements. To have a better understanding of the hypothesized theory and clearer perception of the model that have explanatory power, the study employs SPSS linear regression and general linear regression to look at the relationship of mobile app technology, trust and gratification predictors and the outcome variable. The study emphasized the importance of trust, privacy assurance, learning and relaxation features in a mobile retail app as an antecedent of its use and continuous use. This is a novel contribution to the literature on technology acceptance and retailing. This study also shed more light on the importance of age as a moderator of gender and marital status regarding mobile retail app use and continuous use. Further, it also explicates the managerial implication of mobile app and makes a necessary future recommendation.

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Series: Advances in science, technology and engineering systems journal
ISSN: 2415-6698
ISSN-E: 2415-6698
ISSN-L: 2415-6698
Volume: 3
Issue: 6
Pages: 151 - 158
DOI: 10.25046/aj030619
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
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