Cost-efficient co-creation of knowledge intensive business services
|Author:||Kuula, Seppo1; Haapasalo, Harri1; Tolonen, Arto1|
1Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, 90014 Oulu, Finland
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2018122151599
|Publish Date:|| 2019-07-28
The most significant difference between industrialization-driven product marketing and digitalization-driven service marketing can be seen in the definition of value creation, and the exchange (integration) of resources. Industrialization created efficiency in scale, whereas digitalization requires customer-oriented business models and value co-creational service processes. This research follows the value co-creational and system integrational views of service-dominant logic. We have explored how relative profitability can be increased through efficient service productization. Our approach is twofold, we have explored the commercialization of co-created services (the servitization of product-service systems) and the enhancement of service production by service processes. We have created service management framework for modular service delivery where company resources be linked to cost-efficient co-creation services.
|Pages:||779 - 808|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
© Springer-Verlag GmbH Germany, part of Springer Nature 2018. This is a post-peer-review, pre-copyedit version of an article published in Service Business. The final authenticated version is available online at: https://doi.org/10.1007/s11628-018-0380-y.