University of Oulu

Forsten-Astikainen, Riitta and Taipale-Erävala, Kyllikki, (2018), Clay Workshop as Staff’s Competency Self-Evaluation Related to Business Strategy, International Journal of Management, Knowledge and Learning, 7, issue 2, p. 141-164,

Clay workshop as staff’s competency self-evaluation related to business strategy

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Author: Forsten-Astikainen, Riitta1; Taipale-Erävala, Kyllikki1
Organizations: 1University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.1 MB)
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Language: English
Published: ToKnowPress, 2018
Publish Date: 2019-01-04


This case study examines staff members’ self-evaluations of competency relative to a set business strategy and firm’s strategic goals. The study employed a rarely utilized arts-based research approach focused on a clay workshop in conjunction with storytelling. The data was collected via interviews with 16 staff members participating in strategy discussions. The research demonstrated that the inclusion of staff members in a firm’s strategy efforts can produce more diversity and greater creativity by increasing the utilization of reflection as a strategic method. The originality of this study lies in the methodology: a clay-centered workshop was utilized to produce staff’s reflections.

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Series: International journal of management, knowledge and learning
ISSN: 2232-5107
ISSN-E: 2232-5697
ISSN-L: 2232-5107
Volume: 7
Issue: 2
Pages: 141 - 164
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2018 The Authors. This paper is published under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License (