Engaging non-active consumers to use mobile financial services : a developed country perspective

JultikaUniversity of Oulu repository

	Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina (2018) Engaging non-active consumers to use mobile financial services : a developed country perspective. In Shaikh, Aijaz A. ; Karjaluoto, Heikki (eds.) Shaikh, A. (Ed.), Karjaluoto, H. (Ed.). (2019). Marketing and Mobile Financial Services. London: Routledge. pp. 27-49. https://doi.org/10.4324/9781351174466-2 Engaging non-active consumers to use mobile financial services : a developed country perspective Saved in:
Author:	Komulainen, Hanna¹; Saraniemi, Saila¹; Ulkuniemi, Pauliina¹
Organizations:	¹Oulu Business School, University of Oulu
Format:	article
Version:	accepted version
Access:	open
Online Access:	PDF Full Text (PDF, 0.4 MB)
Persistent link:	http://urn.fi/urn:nbn:fi-fe201901091795
Language:	English
Published:	Routledge, 2018
Publish Date:	2020-06-21
ISBN:	978-1-351-17446-6
ISBN Print:	978-0-815-38694-0
Pages:	27 - 49
Host publication:	Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behavior
Host publication editor:	Shaikh, Aijaz A. Karjaluoto, Heikki
Type of Publication:	A3 Book chapter
Field of Science:	512 Business and management
Subjects:	Article
Copyright information:	© 2018 Routledge. This is an Accepted Manuscript of a book chapter published by Routledge in Marketing and Mobile Financial Services on 17 January 2019, available online https://doi.org/10.4324/9781351174466-2.

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