University of Oulu

Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina (2018) Engaging non-active consumers to use mobile financial services : a developed country perspective. In Shaikh, Aijaz A. ; Karjaluoto, Heikki (eds.) Shaikh, A. (Ed.), Karjaluoto, H. (Ed.). (2019). Marketing and Mobile Financial Services. London: Routledge. pp. 27-49.

Engaging non-active consumers to use mobile financial services : a developed country perspective

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Author: Komulainen, Hanna1; Saraniemi, Saila1; Ulkuniemi, Pauliina1
Organizations: 1Oulu Business School, University of Oulu
Format: article
Version: accepted version
Access: embargoed
Persistent link: http://urn.fi/urn:nbn:fi-fe201901091795
Language: English
Published: Routledge, 2018
Publish Date: 2020-06-21
ISBN: 978-1-351-17446-6
ISBN Print: 978-0-815-38694-0
Pages: 27 - 49
Host publication: Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behavior
Host publication editor: Shaikh, Aijaz A.
Karjaluoto, Heikki
Type of Publication: A3 Book chapter
Field of Science: 512 Business and management
Subjects:
Copyright information: © 2018 Routledge. Published in this repository with the kind permission of the publisher.