Incorporating digital self-services into integrated mental health care : a physician’s perspective
Taiminen, Heini Sisko Maarit; Saraniemi, Saila; Parkinson, Joy (2018-09-03)
Heini Sisko Maarit Taiminen, Saila Saraniemi, Joy Parkinson, (2018) "Incorporating digital self-services into integrated mental health care: a physician’s perspective", European Journal of Marketing, Vol. 52 Issue: 11, pp.2234-2250, https://doi.org/10.1108/EJM-02-2017-0158
© Emerald Publishing Limited 2018.
https://rightsstatements.org/vocab/InC/1.0/
https://urn.fi/URN:NBN:fi-fe201901162276
Tiivistelmä
Abstract
Purpose: This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery.
Design/methodology/approach: An online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions.
Findings: Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process where value co-creation and self-creation should occur seamlessly at different stages. Furthermore, the usefulness of having a value self-creation supervisor was identified. These value creation logic changes should be understood and enabled to incorporate digital self-services into integrated mental health-care delivery.
Research limitations/implications: Because health-care systems vary across countries, strengthening understanding through exploring different contexts is crucial.
Practical implications: Assistance should be provided to physicians to enable better understanding of the application and suitability of digital self-service as a treatment option (such as cCBT) within their profession. Additionally, supportive facilitating conditions should be created to incorporate them as part of integrated care chain.
Social implications: Digital self-services have the potential to serve goals beyond routine activities in a health-care setting.
Originality/value: This study demonstrates the relevance of service theories within the health-care context and improves understanding of value creation in digital self-services. It also offers a profound depiction of the barriers to acceptance.
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