Incorporating digital self-services into integrated mental health care : a physician’s perspective |
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Author: | Taiminen, Heini Sisko Maarit1; Saraniemi, Saila2; Parkinson, Joy3 |
Organizations: |
1School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland 2Department of Marketing, Oulu Business School, University of Oulu, Oulu, Finland 3Social Marketing @ Griffith, Griffith Business School, Griffith University, Brisbane, Australia |
Format: | article |
Version: | accepted version |
Access: | open |
Online Access: | PDF Full Text (PDF, 1.1 MB) |
Persistent link: | http://urn.fi/urn:nbn:fi-fe201901162276 |
Language: | English |
Published: |
Emerald,
2018
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Publish Date: | 2019-01-16 |
Description: |
AbstractPurpose: This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery. Design/methodology/approach: An online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions. Findings: Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process where value co-creation and self-creation should occur seamlessly at different stages. Furthermore, the usefulness of having a value self-creation supervisor was identified. These value creation logic changes should be understood and enabled to incorporate digital self-services into integrated mental health-care delivery. Research limitations/implications: Because health-care systems vary across countries, strengthening understanding through exploring different contexts is crucial. Practical implications: Assistance should be provided to physicians to enable better understanding of the application and suitability of digital self-service as a treatment option (such as cCBT) within their profession. Additionally, supportive facilitating conditions should be created to incorporate them as part of integrated care chain. Social implications: Digital self-services have the potential to serve goals beyond routine activities in a health-care setting. Originality/value: This study demonstrates the relevance of service theories within the health-care context and improves understanding of value creation in digital self-services. It also offers a profound depiction of the barriers to acceptance. see all
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Series: |
European journal of marketing |
ISSN: | 0309-0566 |
ISSN-E: | 1758-7123 |
ISSN-L: | 0309-0566 |
Volume: | 52 |
Issue: | 11 |
Pages: | 2234 - 2250 |
DOI: | 10.1108/EJM-02-2017-0158 |
OADOI: | https://oadoi.org/10.1108/EJM-02-2017-0158 |
Type of Publication: |
A1 Journal article – refereed |
Field of Science: |
512 Business and management |
Subjects: | |
Funding: |
This study is part of Redefining Digital Opportunities – ReDo research project funded by Tekes – the Finnish Funding Agency for Technology and Innovation, the Universities of Oulu, Jyväskylä, and Tampere, VTT, and participating companies. |
Copyright information: |
© Emerald Publishing Limited 2018. |