Heini Sisko Maarit Taiminen, Saila Saraniemi, Joy Parkinson, (2018) "Incorporating digital self-services into integrated mental health care: a physician’s perspective", European Journal of Marketing, Vol. 52 Issue: 11, pp.2234-2250, https://doi.org/10.1108/EJM-02-2017-0158
Incorporating digital self-services into integrated mental health care : a physician’s perspective
|Author:||Taiminen, Heini Sisko Maarit1; Saraniemi, Saila2; Parkinson, Joy3|
1School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland
2Department of Marketing, Oulu Business School, University of Oulu, Oulu, Finland
3Social Marketing @ Griffith, Griffith Business School, Griffith University, Brisbane, Australia
|Online Access:||PDF Full Text (PDF, 1.1 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe201901162276
|Publish Date:|| 2019-01-16
Purpose: This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery.
Design/methodology/approach: An online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions.
Findings: Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process where value co-creation and self-creation should occur seamlessly at different stages. Furthermore, the usefulness of having a value self-creation supervisor was identified. These value creation logic changes should be understood and enabled to incorporate digital self-services into integrated mental health-care delivery.
Research limitations/implications: Because health-care systems vary across countries, strengthening understanding through exploring different contexts is crucial.
Practical implications: Assistance should be provided to physicians to enable better understanding of the application and suitability of digital self-service as a treatment option (such as cCBT) within their profession. Additionally, supportive facilitating conditions should be created to incorporate them as part of integrated care chain.
Social implications: Digital self-services have the potential to serve goals beyond routine activities in a health-care setting.
Originality/value: This study demonstrates the relevance of service theories within the health-care context and improves understanding of value creation in digital self-services. It also offers a profound depiction of the barriers to acceptance.
European journal of marketing
|Pages:||2234 - 2250|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
512 Business and management
This study is part of Redefining Digital Opportunities – ReDo research project funded by Tekes – the Finnish Funding Agency for Technology and Innovation, the Universities of Oulu, Jyväskylä, and Tampere, VTT, and participating companies.
© Emerald Publishing Limited 2018.