University of Oulu

Kuonanoja, Liisa; Meedya, Shahla; Win, Khin Than; and Oinas-Kukkonen, Harri, "Ethical Evaluation of a Value Sensitive Persuasive System: Case Milky Way" (2018). PACIS 2018 Proceedings. 271.

Ethical evaluation of a value sensitive persuasive system : case milky way

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Author: Kuonanoja, Liisa1; Meedya, Shahla2; Win, Khin Than2;
Organizations: 1University of Oulu, Pentti Kaiteran katu 1, 90570 Oulu, Finland
2University of Wollongong, Northfields Ave, Wollongong NSW 2522, Australia
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Association for Information Systems, 2018
Publish Date: 2019-02-01


Although persuasive technology is about influencing individuals without coercion, deception, or manipulation, ethical issues still must be considered in designing persuasive systems. In this paper, we utilized value sensitive analysis in evaluating a mobile application to examine how value sensitive analysis can benefit persuasive system design. The evaluated Milky Way application is meant for women with the intention to breastfeed. It supports the users in continuing to breastfeed for a longer period of time, being faithful to the recommendations by World Health Organization. Our results show, that value sensitive analysis brings new and valuable information to the design process of a persuasive system, which in turn can make it more meaningful for users as well as more efficient in supporting behavior change.

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ISBN: 978-4-902590-83-8
Pages: 1983 - 1995
Article number: 271
Host publication: Proceedings of Pacific Asia Conference of Information Systems 2018 (PACIS)
Host publication editor: Tanabu, Motonari
Senoo, Dai
Conference: Pacific Asia Conference on Information Systems
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: We would like to thank The University of Wollongong Global Challenge for providing the fund for developing the Milky Way app and the Milky Way project team.
Copyright information: © 2018 The Authors.