University of Oulu

Georgiev, G.V., Yamada, K. and Taura, T. (2017) ‘Dynamics of shifting viewpoints: an investigation into users’ attitudes towards products’, J. Design Research, Vol. 15, No. 1, pp.62–84. doi: 10.1504/JDR.2017.084505.

Dynamics of shifting viewpoints : an investigation into users’ attitudes towards products

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Author: Georgiev, Georgi V.1; Yamada, Kaori2; Taura, Toshiharu3
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Oulu, Finland
2Organization for Advanced and Integrated Research, Kobe University, Kobe, Japan
3Integrated Research Center, Kobe University, Kobe, Japan
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 1.2 MB)
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Language: English
Published: Inderscience, 2017
Publish Date: 2018-05-30


This study focuses on how products are viewed by their users. In order to capture users’ viewpoints, we focused on how the virtual 3D model of a product was examined (rotated/translated/moved by the user). We attempt to understand these viewing mechanisms by focusing on the dynamics of shifting viewpoints and verbal features during the generation of product impressions. The notion of dynamics of shifting viewpoints in this study refers to changes between ‘still viewpoints’ and ‘moving viewpoints’. If, in a given period when product impressions are generated, a viewpoint does not change, it is defined as a still viewpoint, whereas a moving viewpoint refers to shifts in the ways in which the products are viewed during a given period. The notion of verbal features involves the quantitative characteristics of verbalisations. The findings from an experimental observation show that the dynamics of shifting viewpoints, verbal features, and user’s preferences are related.

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Series: Journal of design research
ISSN: 1748-3050
ISSN-E: 1569-1551
ISSN-L: 1748-3050
Volume: 15
Issue: 1
Pages: 62 - 84
DOI: 10.1504/JDR.2017.084505
Type of Publication: A1 Journal article – refereed
Field of Science: 222 Other engineering and technologies
Funding: This work was supported by JSPS KAKENHI Grant Number 25750001.
Copyright information: © 2017 Inderscience Enterprises Ltd.