Majava, Jukka., Law, Kris M. Y., Haapasalo, Harri, Chau, Y. C. & Kauppila, Osmo (2018) Product development drivers : an explorative study in Finland and China. International Journal of Management, Knowledge and Learning, 7 (1), pp. 35-53.
Product development drivers : an explorative study in Finland and China
|Author:||Majava, Jukka1; Law, Kris M. Y.2; Haapasalo, Harri1;|
1University of Oulu, Finland
2Hong Kong Polytechnic University, Hong Kong
3City University of Hong Kong, Hong Kong
|Online Access:||PDF Full Text (PDF, 0.1 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe201902266323
|Publish Date:|| 2019-02-26
New Product Development (NPD) is vital for companies that operate in international markets. Yet, NPD has become increasingly challenging to manage; products are becoming ever more complex and various customers and multiple stakeholders’ needs must be satisﬁed. Additionally, NPD is often conducted in multiple locations around the world. Product development drivers can be deﬁned as reasons for a company to initiate a product development project. These drivers affect decision-making, project outcome, and product strategy implementation. This study explores how product development drivers are perceived at the managerial level in technology companies based in Finland and China. The results indicate that managers’ views on these drivers differ in short-, medium-, and long-term development projects. Marketing and customers related drivers are considered the most important in the short term; ﬁnancial goals related drivers in the medium term, and strategy and business environment related drivers in the long term. Furthermore, differences are found between Finnish and Chinese managers’ views. Finnish practitioners tend to be more focused on ﬁnancial goals related drivers, whereas Chinese managers consider various factors important.
International journal of management, knowledge and learning
|Pages:||35 - 53|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
This paper is published under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License (http://creativecommons.org/licenses/by-nc-nd/4.0/).