Rikkinen, M., Lähteenmäki, I & Nätti, S. (2019). Institutional logics as inhibitors or levers? The case of mobile payments in Finland. In A. Shaikh & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour (pp. 200-224). London: Routledge.
Institutional logics as inhibitors or levers? : The case of mobile payments in Finland
|Author:||Riikkinen, Mikko1,2; Lähteenmäki, Ilkka3,4; Nätti, Satu5|
1University of Tampere
5Oulu Business School, University of Oulu
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019032610055
|Publish Date:|| 2020-06-21
This chapter aims to explore what kind of institutional barriers companies must overcome in order to innovate a new mobile payment service. A qualitative case study of mobile payment development in Finnish financial sector is applied to explore institutional factors affecting innovation in payment services. Major findings suggest that the institutional factors (cultural-cognitive, normative, and regulative) affect innovation of mobile payment services in highly institutionalized settings. In addition to defining those barriers, in this study we find that start-ups can use institutional barriers of traditional incumbents as levers for their own innovations.
Routledge studies in marketing
|Pages:||200 - 224|
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
|Host publication editor:||
Shaikh, Aijaz A.
|Type of Publication:||
A3 Book chapter
|Field of Science:||
512 Business and management
© 2019 Informa UK Limited. This is an Accepted Manuscript of a book chapter published by Routledge in Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour on 21 December 2018, available online: https://www.routledge.com/Marketing-and-Mobile-Financial-Services-A-Global-Perspective-on-Digital/Shaikh-Karjaluoto/p/book/9780815386940.