University of Oulu

Rikkinen, M., Lähteenmäki, I & Nätti, S. (2019). Institutional logics as inhibitors or levers? The case of mobile payments in Finland. In A. Shaikh & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour (pp. 200-224). London: Routledge.

Institutional logics as inhibitors or levers? : The case of mobile payments in Finland

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Author: Riikkinen, Mikko1,2; Lähteenmäki, Ilkka3,4; Nätti, Satu5
Organizations: 1University of Tampere
2FinTech
3Aalto University
4CERS, Hanken
5Oulu Business School, University of Oulu
Format: article
Version: accepted version
Access: embargoed
Persistent link: http://urn.fi/urn:nbn:fi-fe2019032610055
Language: English
Published: Routledge, 2018
Publish Date: 2020-06-21
Description:

Abstract

This chapter aims to explore what kind of institutional barriers companies must overcome in order to innovate a new mobile payment service. A qualitative case study of mobile payment development in Finnish financial sector is applied to explore institutional factors affecting innovation in payment services. Major findings suggest that the institutional factors (cultural-cognitive, normative, and regulative) affect innovation of mobile payment services in highly institutionalized settings. In addition to defining those barriers, in this study we find that start-ups can use institutional barriers of traditional incumbents as levers for their own innovations.

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Series: Routledge studies in marketing
ISBN: 978-1-351-17446-6
ISBN Print: 978-0-815-38694-0
Pages: 200 - 224
DOI: 10.4324/9781351174466-10
OADOI: https://oadoi.org/10.4324/9781351174466-10
Host publication: Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
Host publication editor: Shaikh, Aijaz A.
Karjaluoto, Heikki
Type of Publication: A3 Book chapter
Field of Science: 512 Business and management
Subjects:
Copyright information: © 2019 Informa UK Limited. This is an Accepted Manuscript of a book chapter published by Routledge in Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour on 21 December 2018, available online: https://www.routledge.com/Marketing-and-Mobile-Financial-Services-A-Global-Perspective-on-Digital/Shaikh-Karjaluoto/p/book/9780815386940.