University of Oulu

Haque M.S., Arman A., Kangas M., Jämsä T., Isomursu M. (2018) Towards Value Propositions for Persuasive Health and Wellbeing Applications. In: Maglaveras N., Chouvarda I., de Carvalho P. (eds) Precision Medicine Powered by pHealth and Connected Health. IFMBE Proceedings, vol 66. Springer, Singapore.

Towards value propositions for persuasive health and wellbeing applications

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Author: Haque, Sanaul1,2; Arman, A.3; Kangas, Maarit1,4;
Organizations: 1Research Unit of Medical Imaging, Physics and Technology (MIPT), Faculty of Medicine, University of Oulu, Oulu, Finland
2INTERACT Research Group, Faculty of ITEE, University of Oulu, Oulu, Finland
3Department of Finance, Oulu Business School, University of Oulu, Oulu, Finland
4Medical Research Center Oulu, University of Oulu and Oulu University Hospital, Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
Persistent link:
Language: English
Published: Springer Nature, 2018
Publish Date: 2019-04-17


Recently, considerable attention has been given to health and wellbeing applications, specifically to persuasive applications. Persuasive applications refer to any interactive computing system designed to transform users’ behaviours and attitudes. One of the major challenges of today’s world is that health and wellbeing applications are not sustainable and scientifically designed. However, value proposition (VP) as a denominator might enhance the efficacy of the persuasive health and wellbeing applications. Research has shown little evidence on the VPs in health and wellbeing applications. This paper proposes key VPs for the persuasive health and wellbeing applications. A literature review was conducted based on relevant articles on the value within the health domain. Hence, narrative synthesis literature review approach had been used. We proposed and evaluated these VPs into our built persuasive health and wellbeing applications. We found that the VPs works well with our applications which might enhance their efficacy in the long run.

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Series: IFMBE proceedings
ISSN: 1680-0737
ISSN-E: 1433-9277
ISSN-L: 1680-0737
ISBN: 978-981-10-7419-6
ISBN Print: 978-981-10-7418-9
Pages: 217 - 221
DOI: 10.1007/978-981-10-7419-6_36
Host publication: Precision Medicine Powered by pHealth and Connected Health : ICBHI 2017, Thessaloniki, Greece, 18-21 November 2017
Host publication editor: Maglaveras, Nicos
Chouvarda, Ioanna
de Carvalho, Paulo
Conference: International Conference on Biomedical and Health Informatics
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
3141 Health care science
Copyright information: © Springer Nature Singapore Pte Ltd. 2018. This is a post-peer-review, pre-copyedit version of an article published in Precision Medicine Powered by pHealth and Connected Health. The final authenticated version is available online at: