University of Oulu

W. Huangl, M. Pakanen, L. Haukipuro, S. Vainamo and L. Arhippainen, "Motivate Online Users by Moderating and Providing Tasty Testing Experiences," 2018 22nd Conference of Open Innovations Association (FRUCT), Jyvaskyla, 2018, pp. 55-66. doi: 10.23919/FRUCT.2018.8468279

Motivate online users by moderating and providing tasty testing experiences

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Author: Huang, Weiping1; Pakanen, Minna1,2; Haukipuro, Lotta1;
Organizations: 1Center for Ubiquitous Computing P.O, University of Oulu, Finland
2INTERACT Research Unit P.O, University of Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.7 MB)
Persistent link:
Language: English
Published: FRUCT, 2018
Publish Date: 2019-05-08


Online user communities and social networks are both used for user involvement in innovation process. Even though both of them have active participants as key driving force for innovation, they are still not the same. Therefore, this study investigated citizens’ motivations to participate in an online user community, and compared how these motivations differ from motivations to participate in social networks. We conducted a UX study with 51 participants in total. The findings revealed that the role of moderator is a crucial for active participation and keeping up users’ motivation. In addition, our findings suggest that an online living lab community shares common characters with other social networks, but it cannot be replaced by social media. The differences between online living lab and social network community are related to user motivations, and the needs of the customers and researchers for living lab activities. In this paper, we present a process of Oulu Urban Living Lab with user involvement supported by the PATIO online user community. Also requirements, system architecture and a new version of PATIO are described. Even though an amount of participants in our living lab study is relatively small, we want to share these insights for professionals of industry and academy.

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Series: Proceedings of Conference of Open Innovations Association FRUCT
ISSN: 2305-7254
ISSN-E: 2343-0737
ISSN-L: 2305-7254
ISBN: 978-952-68653-4-8
ISBN Print: 978-1-5386-5708-9
Pages: 55 - 66
Article number: 8468279
DOI: 10.23919/FRUCT.2018.8468279
Host publication: 2018 22nd Conference of Open Innovations Association (FRUCT)
Conference: Conference of Open Innovations Association FRUCT
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: We would like to thank our funder The Six City Strategy Open Innovation Platforms project and all the participants of our studies for providing valuable feedback for us of our living lab development process.
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