Business model scalability in the cloud business context
|Author:||Juntunen, Marko1; Ahokangas, Petri1; Nguyen, Hang1|
1University of Oulu
|Online Access:||PDF Full Text (PDF, 3.5 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019062621932
Aalborg University Press,
|Publish Date:|| 2019-06-26
Purpose: The paper explores the antecedents to business model scalability.
Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice/action learning approach.
Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environment in evaluating business opportunity and changes in opportunity.
Originality/Value: The paper proposes a novel framework for business model synchronization against business opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm.
Journal of business models
|Pages:||19 - 39|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
512 Business and management
This research has been supported by the DIGILE Need For Speed Program.
Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0). Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd).