University of Oulu

Karjalainen, S. & Halonen, R. (2019). Twitter at the hands of the church. In A. Pucihar et al. (Eds.), 32nd Bled eConference : Humanizing technology for a sustainable society (pp. 67-83). Maribor: University of Maribor Press.

Twitter at the hands of the church

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Author: Karjalainen, Soile1; Halonen, Raija1
Organizations: 1University of Oulu, Faculty of Information Technology and Electrical Engineering, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 2.2 MB)
Persistent link:
Language: English
Published: University of Maribor Press, 2019
Publish Date: 2019-07-10


This qualitative study analysed how the Church utilised Twitter. The empirical material consisted of 937 individual tweets published in early 2017 and classified into three categories: tweets published by the Church, tweets published by other organisations and tweets published by individual persons. The latter two groups were re-tweeted by the Church reasoning their role as empirical research material. At the time of the study, the most topical issues were asylum seekers, equal-marriage laws and human rights. Qualitative content analysis was performed following a step-by-step approach. Networking was identified as the strategy for utilising social media. The results also showed that the way the Church acted in social media was interactive. The Church tweeted openly and encouraged people to join discussions.

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ISBN: 978-961-286-280-0
Pages: 67 - 83
DOI: 10.18690/978-961-286-280-0.5
Host publication: 32nd Bled eConference : Humanizing technology for a sustainable society, June 16-19, 2019, Bled, Slovenia, Conference proceedings
Host publication editor: Pucihar, Andreja
Borštnar, Mirjana Kljajič
Bons, Roger
Seitz, Juergen
Cripps, Helen
Vidmar, Doroteja
Conference: Bled eConference
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © University of Maribor, University Press. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publisher. Published in this repository with the kind permission of the publisher.