Twitter at the hands of the church
Karjalainen, Soile; Halonen, Raija (2019-06-12)
Karjalainen, S. & Halonen, R. (2019). Twitter at the hands of the church. In A. Pucihar et al. (Eds.), 32nd Bled eConference : Humanizing technology for a sustainable society (pp. 67-83). Maribor: University of Maribor Press. https://doi.org/10.18690/978-961-286-0.5
© University of Maribor, University Press. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publisher. Published in this repository with the kind permission of the publisher.
https://rightsstatements.org/vocab/InC/1.0/
https://urn.fi/URN:NBN:fi-fe2019071022977
Tiivistelmä
Abstract
This qualitative study analysed how the Church utilised Twitter. The empirical material consisted of 937 individual tweets published in early 2017 and classified into three categories: tweets published by the Church, tweets published by other organisations and tweets published by individual persons. The latter two groups were re-tweeted by the Church reasoning their role as empirical research material. At the time of the study, the most topical issues were asylum seekers, equal-marriage laws and human rights. Qualitative content analysis was performed following a step-by-step approach. Networking was identified as the strategy for utilising social media. The results also showed that the way the Church acted in social media was interactive. The Church tweeted openly and encouraged people to join discussions.
Kokoelmat
- Avoin saatavuus [31941]