University of Oulu

S. Yrjölä, P. Ahokangas and M. Matinmikko-Blue, "Novel Context and Platform Driven Business Models via 5G Networks," 2018 IEEE 29th Annual International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC), Bologna, 2018, pp. 1-7. doi: 10.1109/PIMRC.2018.8580819

Novel context and platform driven business models via 5G networks

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Author: Yrjölä, Seppo1; Ahokangas, Petri2; Matinmikko-Blue, Marja2
Organizations: 1Nokia Oulu, Finland
2University of Oulu, Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.2 MB)
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Language: English
Published: Institute of Electrical and Electronics Engineers, 2018
Publish Date: 2019-08-16


Despite the advancement of technologies and novel use cases that are labeled as belonging to the next generation of mobile communications known as 5G, the future of 5G business models remains unclear. In this paper, we explore how the evolution of future 5G business could unfold. We construct a framework for analyzing 5G business models by combining resource configuration and 4C — commerce, context, content and connection — business model typology framework views, and offer an overview of 5G business model evolution. Specific attention is paid to four themes: resources, value creation, value capture, and the role of platforms. This paper tackles today’s unprecedented challenges of enabling and stimulating multiple cross industry stakeholders to have a more active participation in the 5G market. The results derived from the data collected from an expert workshop identify two transformations in the development of future 5G business: from connectivity towards context and from value chain integration towards platform orchestration. The developed resource configuration framework provides a dynamic framework for analyzing and developing the 5G enabled novel use cases and business models.

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Series: IEEE International Symposium on Personal, Indoor, and Mobile Radio Communications workshops
ISSN: 2166-9570
ISSN-E: 2166-9589
ISSN-L: 2166-9570
ISBN: 978-1-5386-6009-6
ISBN Print: 978-1-5386-6010-2
Pages: 1 - 7
DOI: 10.1109/PIMRC.2018.8580819
Host publication: 2018 IEEE 29th Annual International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC)
Conference: Annual International Symposium on Personal, Indoor and Mobile Radio Communications
Type of Publication: A4 Article in conference proceedings
Field of Science: 512 Business and management
Funding: The work is done in micro-operator 5G (uO5G) project supported by Business Finland and Academy of Finland's 6Genesis Flagship (grant 318927).
Academy of Finland Grant Number: 318927
Detailed Information: 318927 (Academy of Finland Funding decision)
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