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Constructing a joint product portfolio to support commercial cooperation |
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| Author: | Mustonen, Erno1; Tolonen, Arto2; Härkönen, Janne1; |
| Organizations: |
1University of Oulu, Finland 2Lehto Group, Finland |
| Format: | article |
| Version: | published version |
| Access: | open |
| Online Access: | PDF Full Text (PDF, 0.1 MB) |
| Persistent link: | http://urn.fi/urn:nbn:fi-fe2019090426595 |
| Language: | English |
| Published: |
ToKnowPress,
2019
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| Publish Date: | 2019-09-04 |
| Description: |
AbstractThis study aimed to find a method to construct a customer-oriented joint commercial product portfolio for several independent companies to enable more effective market operations. The study also aimed to identify any related challenges. The findings indicate that a customer-oriented joint commercial product portfolio can be constructed through a five-step approach. The challenges of construction include those related to productisation, understanding the customer value of independent products, as well as understanding the necessary viewpoint. Earlier literature on product portfolio management has focused on independent product portfolios. This study is the first one to introduce a construction to productise a joint commercial product portfolio. see all
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| Series: |
International journal of management, knowledge and learning |
| ISSN: | 2232-5107 |
| ISSN-E: | 2232-5697 |
| ISSN-L: | 2232-5107 |
| Volume: | 8 |
| Issue: | 1 |
| Pages: | 3 - 23 |
| Type of Publication: |
A1 Journal article – refereed |
| Field of Science: |
222 Other engineering and technologies |
| Subjects: | |
| Copyright information: |
Copyright for all articles published in IJMKL is held by individual authors. This paper is published under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ |