Persson, Michael; Grundstrom, Casandra; Giunti, Guido (2019) Customer attitudes towards participation and health data sharing in the digital transformation of Finnish insurance. In: Andreja Pucihar et al. (eds.) 32ND Bled eConference Humanizing Technology for a Sustainable Society, June 16–19, 2019, Bled, Slovenia, Conference Proceedings pp. 821-838. Maribor: University of Maribor Press. https://doi.org/10.18690/978-961-286-280-0
Customer attitudes towards participation and health data sharing in the digital transformation of Finnish insurance
|Author:||Persson, Michael1; Grundstrom, Casandra1; Giunti, Guido1|
1University of Oulu, Information Processing Science, Tietotalo, Linnanmaan campus, Finland
|Online Access:||PDF Full Text (PDF, 0.3 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019090627073
University of Maribor Press,
|Publish Date:|| 2019-09-06
The contemporary insurance ecosystem is digitally transforming to meet a myriad of emergent conditions pressured by an increase in available data. A paradigm shift necessitates new business models, digital practices, and customer relationships. To begin to understand the attitudes of customers within the digital transformation context, we conducted a large survey of Finnish insurance organization customers (N = 452). The survey gathered customer attitudes towards three factors of digital transformation: Participation in service development, visions and values of the service provider, and health data sharing. The results of the study offer a descriptive statistical snapshot of the attitudes of insurance customers in the Finnish case context relating to these topics; finding a lack of knowledge about the company digital strategy, a low perceived possibility to participate in the creation of services, a high level of trust, and a reluctance to share health data.
|Pages:||821 - 838|
32ND Bled eConference Humanizing Technology for a Sustainable Society, June 16 – 19, 2019, Bled, Slovenia, Conference Proceedings
|Host publication editor:||
Kljajič Borštnar, Mirjana
|Type of Publication:||
A4 Article in conference proceedings
|Field of Science:||
113 Computer and information sciences
The authors want to acknowledge the support and collaboration of Alpha throughout this research process, and the financial support of the European Union's Horizon 2020 research and innovation programme - Marie Sklodowska-Curie Actions Grant Agreement No. 676201 - CHESS - Connected Health Early Stage Researcher Support System.
|EU Grant Number:||
(676201) CHESS - Connected Health Early Stage Researcher Support System
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