University of Oulu

Oinas-Kukkonen, Harri (2019) Persuasive systems design, evaluation and research through the PSD model. In : Eleni Kyza et al. (eds.) Persuasive Technology 14th International Conference, PERSUASIVE 2019 Limassol, Cyprus, April 9–11, 2019. Adjunct Proceedings. pp. 56-58.

Persuasive systems design, evaluation and research through the PSD model

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Author: Oinas-Kukkonen, Harri1
Organizations: 1University of Oulu, Faculty of Information Technology and Electrical Engineering, Oulu Advanced Research on Services and Information Systems, Oulu, Finland
Format: abstract
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0 MB)
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Language: English
Published: Cyprus University of Technology, 2019
Publish Date: 2019-09-10


Deep understanding of user behavior has become a key for successful design of modern information and communication technology [1, 2]. Moreover, a growing number of software, systems and services are being developed to change users’ attitudes or behavior or both in areas such as fostering health and promoting sustainable/green behaviors. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have been developed, for instance, for predicting user acceptance of the information technology rather than providing systematic analysis and design methods for developing persuasive software solutions.

This presentation will introduce conceptual frameworks for designing, evaluating and researching persuasive systems, known as the Persuasive Systems Design (PSD) model [4] and the Behavior Change Support System (BCSS) framework [5]. The PSD describes the process for persuasive systems development and it explains what kind of software functionality may be implemented in the service or product. The model helps select effective persuasive features, and categorizes them into primary task, computerhuman dialogue, system credibility, and social influence. It also highlights fundamentals behind any persuasive system and ways to analyze contexts for persuasion [6, 7]. Results from a variety of research projects utilizing approaches based on the PSD model and the BCSS framework will be presented.

The PSD model and BCSS framework can be applied for developing and evaluating both full-fledged interventions [8–10] and lighter persuasive applications [11, 12], carrying out systematic literature reviews [14–16], actually building the software for these applications [17] as well as user experience [3, 10] and actual intervention outcome research with these approaches [13, 18–20]. We make the claim that the topics addressed in this presentation will play a central role in all future IT design and is relevant for all future software business and economy.

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ISBN: 978-9963-697-37-3
Pages: 56 - 58
Host publication: Persuasive Technology 14th International Conference, PERSUASIVE 2019 Limassol, Cyprus, April 9–11, 2019. Adjunct Proceedings
Host publication editor: Kyza, Eleni
Karppinen, Pasi
Karapanos, Evangelos
Than Win, Khin
Oinas-Kukkonen, Harri
Conference: International Conference on Persuasive Technology
Type of Publication: B3 Article in conference pro-ceedings
Field of Science: 113 Computer and information sciences
Copyright information: © Cyprus University of Technology. Open access at: