Abstract

Although the obvious iniquities, namely coercion, deception, and manipulation, are not part of persuasive technology philosophy, the developers have to deal with ethical challenges when designing persuasive systems. To study how potential ethical issues could be dealt with already during the design process, we took a closer look to a persuasive system with highly sensitive topic. We conducted both persuasive system design analysis and value sensitive analysis to comprehend the system and the contextual issues related to it. Our study revealed, that value sensitive analysis can benefit persuasive system design process by providing new and valuable information for the designers. In the end, the new information can help making the system more ethical, but also more valuable and thus persuasive for the users.