University of Oulu

Heini Taiminen & Saila Saraniemi (2018) Acceptance of Online Health Services for Self-Help in the Context of Mental Health: Understanding Young Adults’ Experiences, Journal of Technology in Human Services, 36:2-3, 125-139, DOI: 10.1080/15228835.2018.1426081

Acceptance of online health services for self-help in the context of mental health : understanding young adults’ experiences

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Author: Taiminen, Heini1; Saraniemi, Saila2
Organizations: 1Jyväskylä University
2University of Oulu
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 5.3 MB)
Persistent link:
Language: English
Published: Informa, 2018
Publish Date: 2019-09-19


This article explores the understanding of the acceptance of online health services from a self-help perspective in the context of mental health. By examining the experiences of young adults, this article develops a framework to leverage the current understanding of the factors that would support the acceptance and use of these types of services. To this end, a multidisciplinary perspective incorporating knowledge from the service marketing, health, and information systems literature is used. The results suggest that the production of online services that are meant for self-help purposes necessitates a focus on the acceptance of technology and, more importantly, instrumental value creation, as the purpose of using these types of services should be better understood and supported by technological solutions. This study also identifies several technological features supporting both the acceptance of technology and users’ ability to achieve well-being. Furthermore, when developing services for health self-help purposes, the issue of branding to increase acceptance should be assessed. From a user perspective, there appears to be a difference regarding whether the services are positioned as health services or as wellness services.

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Series: Journal of technology in human services
ISSN: 1522-8835
ISSN-E: 1522-8991
ISSN-L: 1522-8835
Volume: 36
Issue: 2-3
Pages: 125 - 139
DOI: 10.1080/15228835.2018.1426081
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: Copyright © 2019 Informa UK Limited. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Technology in Human Services on 08 Feb 2018, available online: