University of Oulu

Hjalager, A., Tervo-Kankare, K., Tuohino, A., & Konu, H. (2016). Robust Innovation Anchors in Rural Wellbeing Tourism. In N. Pappas, & I. Bregoli (Eds.), Global Dynamics in Travel, Tourism, and Hospitality (pp. 148-162). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-0201-2.ch009

Robust innovation anchors in rural wellbeing tourism

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Author: Hjalager, Anne-Mette1; Tuohino, Anja2; Tervo-Kankare, Kaarina3;
Organizations: 1University of Southern Denmark, Denmark
2University of Eastern Finland, Finland
3University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
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Language: English
Published: IGI Global, 2016
Publish Date: 2019-09-20


Innovation in tourism does not take place in a vacuum. Innovators find inspiration from many sources. This article identifies ten innovation anchors, e.g. critical trends that can guide the long-term innovation activity and lead to fundamentally new products, services, delivery mechanisms, organizational models, means of collaboration etc. Innovation anchors are robust as they are found persistently in the recent scholarly literature and appear on a consistent base in business related evidence. Rural wellbeing tourism is area of inquiry. The study reveals that innovation, in the future, can take further advantage of the following: 1) Towards a holistic wellbeing, 2) Connecting with nature and its resources, 3) Altruism included, 4) The rural as a medical prescription, 5) Work-life balance, 6) Wellbeing diversification the rural way, 7) Taking advantage of the climate squeeze, 8) Opening the digital channels, 9) A new puritanism rural style, and 10) The gear dimension.

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Series: Advances in hospitality, tourism and the services industry
ISSN: 2475-6547
ISSN-E: 2475-6555
ISSN-L: 2475-6547
ISBN: 978-1-5225-0202-9
ISBN Print: 978-1-5225-0201-2
Pages: 148 - 162
DOI: 10.4018/978-1-5225-0201-2.ch009
Host publication: Global Dynamics in Travel, Tourism, and Hospitality
Host publication editor: Pappas, Nikolaos
Bregoli, Ilenia
Type of Publication: A3 Book chapter
Field of Science: 519 Social and economic geography
512 Business and management
616 Other humanities
Copyright information: © 2016 IGI Global.