Moqaddamerad, Sara; Ahokangas, Petri; Matinmikko, Marja; Rohrbeck, René (2017) Business models based on the scenarios : exploring 5G telecommunication market. In: The Proceedings of The 2017 ISPIM Forum, Toronto, Canada, 19-22 March 2017.
Business models based on the scenarios : exploring 5G telecommunication market
|Author:||Moqaddamerad, Sara1; Ahokangas, Petri1; Matinmikko, Marja2;|
1Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Pentti Kaiteran Katu 1, Linnanmaa, FI-90014, P.O. Box 8000, Oulu, Finland
2Centre for Wireless Communications, Faculty of Information Technology and Electrical Engineering, University of Oulu, Pentti Kaiteran Katu 1, Linnanmaa, FI-90014, P.O. Box 8000, Oulu, Finland
3Department of Management, Aarhus University, Aarhus, Denmark; Department of Business Development and Technology, Aarhus University, Herning, Denmark. Bartholings Allé 10, 8000 Aarhus C, Denmark
|Online Access:||PDF Full Text (PDF, 0.4 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019093030522
International Society for Professional Innovation Management,
|Publish Date:|| 2019-09-30
Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, value-chain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
|Pages:||1 - 19|
The Proceedings of The 2017 ISPIM Forum, Toronto, Canada, 19-22 March 2017
ISPIM Innovation forum
|Type of Publication:||
A4 Article in conference proceedings
|Field of Science:||
512 Business and management
© 2017 The Authors and International Society for Professional Innovation Management.