University of Oulu

Oinas-Kukkonen, Harri; Harjumaa, Marja (2018) Persuasive systems design : key issues, process model and system features 1. In: Howlett, M. (Ed.), Mukherjee, I. (Ed.). (2018). Routledge Handbook of Policy Design. (pp. 87-105). New York: Routledge,

Persuasive systems design : key issues, process model and system features 1

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Author: Oinas-Kukkonen, Harri1; Harjumaa, Marja1,2
Organizations: 1University of Oulu, Department of Information Processing Science Rakentajantie 3, FIN-90570 Oulu, Finland
2Present address: VTT Technical Research Centre of Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
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Language: English
Published: Routledge, 2018
Publish Date: 2019-10-04


A growing number of information technology systems and services are being developed to change users’ attitudes or behavior or both. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have been developed for predicting user acceptance of information technology rather than for providing systematic analysis and design methods for developing persuasive software solutions. This chapter is conceptual and theory-creating by its nature, suggesting a framework for Persuasive Systems Design (PSD). It discusses the process of designing and evaluating persuasive systems and describes what kind of content and software functionality may be found in the final product. It also highlights seven underlying postulates behind persuasive systems and ways to analyze the persuasion context (the intent, the event and the strategy). The chapter further lists 28 design principles for persuasive system content and functionality, describing example software requirements and implementations. Some of the design principles are novel. Moreover, a new categorization of these principles is proposed, consisting of the primary task, dialogue, system credibility and social support categories.

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ISBN: 978-1-351-25292-8
ISBN Print: 978-0-8153-6918-9
Pages: 87 - 105
DOI: 10.4324/9781351252928
Host publication: Routledge Handbook of Policy Design
Host publication editor: Howlett, Michael
Mukherjee, Ishani
Type of Publication: A3 Book chapter
Field of Science: 113 Computer and information sciences
Copyright information: © 2018 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Routledge Handbook of Policy Design on 17 July 2018, available online: