Nuortimo, Kalle; Härkönen, Janne (2019) Improving strategic decision making with big data-based media analysis : the case of coal power. International journal of global environmental issues 18(3): 187-208. https://doi.org/10.1504/IJGENVI.2019.102773
Improving strategic decision making with big data-based media analysis : the case of coal power
|Author:||Nuortimo, Kalle1; Härkönen, Janne1|
1Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FI-90014, Finland
|Online Access:||PDF Full Text (PDF, 0.6 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019111237786
|Publish Date:|| 2020-09-30
Big-data based methods are developed to aid corporate decision-making. This study utilises big-data based global media-analysis to clarify the role of coal-power related media-image in company decision-making. Opinion mining by a specific software tool for media-analysis and monitoring is utilised. The analysis bases on the notion that the media-image of company products — or specific technologies — may impact corporate investment and divestment decisions in the energy sector. The assumption is that coal-power related media-image may cause corporate brandimage pressures. The findings indicate that the general media-sentiment towards coal-power is negative, possibly influencing corporate decisions. The large negative media-sentiment towards coal-power may override the benefits of developing cleaner coal-power and related technologies such as carbon capture and storage and utilisation. The negative media-sentiment towards coal-power may mitigate the more positive image of related less-known technologies. Evidence is provided on the media-impact of coal-power related divestment decisions and potential impacts on decision making.
International journal of global environmental issues
|Pages:||187 - 208|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
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