Nuortimo, K., Härkönen, J. and Karvonen, E. (2017) "Exploring the social acceptance of biomass power", Interdisciplinary Environmental Review, Vol. 18, No.1, pp.14-27. https://doi.org/10.1504/IER.2017.084191
Exploring the social acceptance of biomass power
|Author:||Nuortimo, Kalle1; Härkönen, Janne2; Karvonen, Erkki1|
1Information and Communication Studies, University of Oulu, P.O. Box 4610, FI-90014, Finland
2Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FI-90014, Finland
|Online Access:||PDF Full Text (PDF, 0.3 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019112143577
|Publish Date:|| 2019-11-21
Public acceptance and positive media image are among the key features in technology market deployment aside any technical, legal and economic questions. The way technologies appear in various forms of media has a tendency to shape the public acceptance. This study analyses the media image of biomass power in order to understand the recent technology developments needed to overcome global warming. The media sentiment is analysed from both editorial and social media by using M-adaptive tool for media monitoring. The analysis covers three million social media platforms, hundred thousand news outlets in over seventy languages over 236 regions covering a vast number of data points. The results indicate that the public sentiment towards biomass power is more positive in editorial publications than in the social media. It appears that the increasing role of social media for public acceptance may need to be acknowledged in technology deployment issues.
Interdisciplinary environmental review
|Pages:||14 - 27|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
© 2017 Inderscience Publishers. This is the peer reviewed version of the following article: Nuortimo, K., Härkönen, J. and Karvonen, E. (2017) "Exploring the social acceptance of biomass power", Interdisciplinary Environmental Review, Vol. 18, No.1, pp.14-27, which has been published in final form at https://doi.org/10.1504/IER.2017.084191.