University of Oulu

Jonas Oppenlaender and Simo Hosio. 2019. Design recommendations for augmenting creative tasks with computational priming. In Proceedings of the 18th International Conference on Mobile and Ubiquitous Multimedia (MUM '19). ACM, New York, NY, USA, Article 35, 13 pages. DOI:

Design recommendations for augmenting creative tasks with computational priming

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Author: Oppenlaender, Jonas1; Hosio, Simo1
Organizations: 1University of Oulu, Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.7 MB)
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Language: English
Published: Association for Computing Machinery, 2019
Publish Date: 2019-12-05


Supporting creativity is a grand challenge in HCI. A critical component of creativity is the ability for divergent thinking, and divergent thinking can be fostered through looking at the problem through the lens of a different person, by assuming a role. Prior work found that assuming a role and affective stimulation with images may lead individuals to be more creative. In this work, we investigate the use of roles in stimulating the creativity of individuals in two complementary studies. In the first study, we implemented an online instrument for augmenting creativity with roles and images, and recruited crowd workers (n = 60) to complete a divergent thinking task while assuming a role. Interestingly, and in contrast to earlier findings, our analysis could not confirm the computational priming having an effect on the outcome of a small batch of creative tasks. In the second study, we observed the effect of roles on the ideation process of individuals when they reach an impasse in the flow of ideas. Our complementary studies highlight that adopting roles can help when one runs out of ideas, but this is not a silver bullet for improving divergent thinking, especially in online crowd-sourcing environments that are increasingly being used for experiments and data collection in behavioural science. Our work informs the design of future crowd-powered creativity support tools and contributes a timely case study to the body of literature in the growing field of creativity support online.

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ISBN Print: 978-1-4503-7624-2
Pages: 1 - 13
Article number: 35
DOI: 10.1145/3365610.3365621
Host publication: MUM '19 Proceedings of the 18th International Conference on Mobile and Ubiquitous Multimedia November 26 - 29, 2019 Pisa, Italy
Conference: International Conference on Mobile and Ubiquitous Multimedia
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: This work is partly funded by the Academy of Finland (Grants 313224-STOP, 320089-SENSATE, 316253-SENSATE and 318927-6Genesis Flagship).
Academy of Finland Grant Number: 313224
Detailed Information: 313224 (Academy of Finland Funding decision)
320089 (Academy of Finland Funding decision)
316253 (Academy of Finland Funding decision)
318927 (Academy of Finland Funding decision)
Copyright information: © 2019 Copyright held by the owner/author(s). Publication rights licensed to ACM.