N. Lahtinen, E. Mustonen and J. Harkonen, "Commercial and Technical Productization for Fact-Based Product Portfolio Management Over Lifecycle," in IEEE Transactions on Engineering Management, vol. 68, no. 6, pp. 1826-1838, Dec. 2021, doi: 10.1109/TEM.2019.2932974
Commercial and technical productization for fact-based product portfolio management over lifecycle
|Author:||Lahtinen, Niko1; Mustonen, Erno1; Härkönen, Janne1|
1University of Oulu, 90014 Oulu, Finland
|Online Access:||PDF Full Text (PDF, 2.1 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2019120946271
Institute of Electrical and Electronics Engineers,
|Publish Date:|| 2019-12-09
Increasing product variety and expanding commercial offering create a challenge for companies in terms of keeping their product portfolio profitable and managing it through the entire lifecycle of products. Effective productization and product portfolio management (PPM) practices, supported by product structure considerations, may hold a key for product profitability over lifecycle. This article examines the current practices and improvement possibilities in productization and PPM, including the targets and key performance indicators (KPI), by considering the product lines of a global engineering company. The analysis utilizes the previous literature, company interviews, and relevant company materials. The article demonstrates company difficulties, which are stemming from inadequate definition of productization and imperfect PPM targets and KPIs over the product lifecycle. An initial framework is formed to support more holistic productization over product lifecycle alongside creating suitable PPM targets and KPIs.
IEEE transactions on engineering management
|Pages:||1826 - 1838|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
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