University of Oulu

Shevchuk, N., Degirmenci, K., Oinas-Kukkonen, H., Adoption of gamified persuasive systems to encourage sustainable behaviors : interplay between perceived persuasiveness and cognitive absorption, International Conference on Information Systems ICIS 2019 Proceedings, Dec 15-18, Munich, Germany ´, Article no. 1173, p. 1-17

Adoption of gamified persuasive systems to encourage sustainable behaviors : interplay between perceived persuasiveness and cognitive absorption

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Author: Shevchuk, Nataliya1; Degirmenci, Kenan2; Oinas-Kukkonen, Harri1
Organizations: 1University of Oulu, Pentti Kaiteran katu 1, Oulu 90014, Finland
2Queensland University of Technology, 2 George Street Brisbane, QLD 4000, Australia
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
Persistent link: http://urn.fi/urn:nbn:fi-fe202001172423
Language: English
Published: Association for Information Systems, 2019
Publish Date: 2020-01-17
Description:

Abstract

Gamification and persuasive technologies can change behaviors leading to desired outcomes, such as increasing consumer loyalty, raising health awareness, or developing eco-friendly mindsets. Since gamification triggers a state of flow enabling deep engagement with information systems, we consider the impact of perceived persuasiveness and cognitive absorption on the adoption of gamified persuasive systems aimed at encouraging sustainable behaviors. Having built a research model based on existing theories and frameworks, we survey 93 participants introduced to a gamified app with persuasive systems design features. The app is a social platform that rewards users for sustainable activities, like using renewable energy, recycling, and choosing pro-environmental modes of transportation, such as walking, cycling, public transport, or carsharing. Structural equation modeling shows significant influence of the persuasive design features with perceived persuasiveness exceeding the predictive value of cognitive absorption in explaining the intention to use the gamified app.

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ISBN Print: 978-0-9966831-9-7
Pages: 1 - 17
Article number: 1173
Host publication: International Conference on Information Systems ICIS 2019 Proceedings, Dec 15-18, Munich, Germany
Conference: International Conference on Information Systems
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Subjects:
Funding: The authors would like to thank the associate editor and the three anonymous reviewers for their valuable comments and suggestions. Dr Degirmenci’s contributions were partially supported by a grant from the Australian Research Council (DP150100163).
Copyright information: © The Authors 2019.