Härkönen, J., Belt, P., Möttönen, M., Kess, P., Haapasalo, H. (2009) Analysing telecom companies using the Toyota NPD model. International Journal of Mobile Communications, 7(5), 544-561. doi:10.1504/IJMC.2009.024392
Analysing telecom companies using the Toyota NPD model
|Author:||Härkönen, Janne1; Belt, Pekka1; Möttönen, Matti1;|
1Department of Industrial Engineering and Management, University of Oulu, Finland, P.O. Box 4610, FI-90014 University of Oulu, Finland
|Online Access:||PDF Full Text (PDF, 0.3 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe202002105002
|Publish Date:|| 2020-02-10
The telecom sector is facing great challenges in its New Product Development (NPD) as products are getting increasingly complicated and customer segments more fragmented. This study uses a benchmark from the automotive industry to obtain ideas for improving NPD and requirements management in the telecom sector. Toyota was chosen as the benchmark as the automotive industry has been a large volume, mature and competitive business sector, and Toyota has been successful in streamlining its business processes and in meeting customer needs. The study clarifies the similarities and the main differences between interviewed telecom companies and NPD practices at Toyota.
International journal of mobile communications
|Pages:||544 - 561|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
© 2009 Inderscience Publishers. The final authenticated version is available online at https://dx.doi.org/10.1504/IJMC.2009.024392.