University of Oulu

Mansoori, S., Ahokangas, P., Matinmikko-Blue, M., Yrjölä, S., Alternative value configurations for emerging local 5G operators in ecosystemic context : factory of future case, Nordic Academy of Management 2019 : Book of Abstracts. 22-24 August 2019 Vaasa, Finland, p. 1-28

Alternative value configurations for emerging local 5G operators in ecosystemic context : factory of future case

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Author: Mansoori, Solmaz1; Ahokangas, Petri2; Matinmikko-Blue, Marja3;
Organizations: 1Industrial Engineering and Management, University of Oulu, Oulu, Finland
2Oulu Business School, Martti Ahtisaari Institute, University of Oulu, Oulu, Finland
3Centre for Wireless Communications (CWC), University of Oulu, Oulu, Finland
4Nokia Corporation, Oulu, Finland
Format: abstract
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.7 MB)
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Language: English
Published: Nordiska Företagsekonomiska Föreningen, 2019
Publish Date: 2020-02-18


Purpose: The fifth generation of mobile network technologies (5G) is expected to disrupt the mobile communications business ecosystem within several industrial verticals and open the market for new entrants. The local micro operator (uO) concept as new entrant into 5G business ecosystem is a disruptive innovation to boost local service delivery in indoor/small cell 5G environment. In this paper the authors focus on the Factory of the Future (FoF) sector as indoor/small cell 5G environment, where a large amount of machine type communication occurs. The purpose of this paper is to discover emerging business opportunities as alternative value configurations for uOs based on needs and resources of FoF.

Design/methodology/approach: In this paper, the authors employ literature review and qualitative case study methodology. The authors provide an overview on the local 5G operator (uO) driven business ecosystem in search of alternative value configurations within the FoF context.

Findings: The findings suggest that the main needs and resources of FoF are related to the Content layer of 4C-Internet Business models (IBMs). Moreover, Product Business, Component Business, Platform Business and Supplementary Business are identified as alternative value configuration for uOs within FoF context. The results indicate that a uO is able to undertake its duties in much more flexible ways than proposed distinct value creation means. Last but not least, the extended Resource configuration Framework is developed in which 4C- IBMs are included into model as well.

Originality/value: There is only confined knowledge and very little earlier empirical studies in this field. The present study fills this gap with proposing practically applicable value configurations for 5G uOs within FoF context.

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Pages: 1 - 28
Host publication: Nordic Academy of Management 2019 : Book of Abstracts. 22. - 24 August 2019 Vaasa, Finland
Conference: Nordic Academy of Management Conference
Field of Science: 222 Other engineering and technologies
Copyright information: © The Authors 2019.