University of Oulu

Jenni Myllykoski & Anniina Rantakari (2018) Eternal today : The temporality paradox in strategy-making. In: Farjoun, M., Smith, W., Langley, A. & Tsoukas, H. (eds.) Dualities, Dialectics, and Paradoxes in Organizational Life. (pp. 124-144). Oxford: Oxford University Press. doi: 10.1093/oso/9780198827436.001.0001

Eternal today : the temporality paradox in strategy-making

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Author: Myllykoski, Jenni1; Rantakari, Anniina1
Organizations: 1University of Oulu Business School, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: Oxford University Press, 2018
Publish Date: 2020-04-21


In this chapter we focus on temporality in managerial strategy-making. In particular, we adopt an ’in-time’ view to examine strategy-making as the fluidity of the present experience. We draw on a longitudinal, real-time study in a small Finnish software company. On the basis of our analysis, we found five manifestations of ‘in-time’ processuality in strategy-making. We further identify a temporality paradox that arises from the engagement of managers with two contradictory times: constructed linear ‘over time’ and experienced, becoming ‘in time’.These findings lead us to re-evaluate the nature of intention in strategy-making and to elaborate the constitutive relation between time as ‘the passage of nature’ and human agency. Consequently, we argue that temporality should not be treated merely as an objective background or a subjective managerial orientation, but as a fundamental characteristic of processuality that defines the dynamics of strategy-making.

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ISBN Print: 978-0-19-882743-6
Pages: 124 - 144
DOI: 10.1093/oso/9780198827436.001.0001
Host publication: Dualities, Dialectics, and Paradoxes in Organizational Life
Host publication editor: Farjoun, Moshe
Smith, Wendy
Langley, Ann
Tsoukas, Haridimos
Type of Publication: A3 Book chapter
Field of Science: 512 Business and management
Funding: This work was carried out as a part of the Cloud Software and Need for Speed research programs by Digile.
Copyright information: © 2018 Oxford University Press. The final authenticated version is available online