University of Oulu

Jonas Oppenlaender, Kristy Milland, Aku Visuri, Panos Ipeirotis, and Simo Hosio. 2020. Creativity on Paid Crowdsourcing Platforms. In Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI ’20). Association for Computing Machinery, New York, NY, USA, 1–14. DOI:

Creativity on paid crowdsourcing platforms

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Author: Oppenlaender, Jonas1; Milland, Kristy2; Visuri, Aku1;
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
2Faculty of Law, University of Toronto, Canada
3Stern School of Business, New York University, New York, NY, USA
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.2 MB)
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Language: English
Published: Association for Computing Machinery, 2020
Publish Date: 2020-05-04


Crowdsourcing platforms are increasingly being harnessed for creative work. The platforms’ potential for creative work is clearly identified, but the workers’ perspectives on such work have not been extensively documented. In this paper, we uncover what the workers have to say about creative work on paid crowdsourcing platforms. Through a quantitative and qualitative analysis of a questionnaire launched on two different crowdsourcing platforms, our results revealed clear differences between the workers on the platforms in both preferences and prior experience with creative work. We identify common pitfalls with creative work on crowdsourcing platforms, provide recommendations for requesters of creative work, and discuss the meaning of our findings within the broader scope of creativity-oriented research. To the best of our knowledge, we contribute the first extensive worker-oriented study of creative work on paid crowdsourcing platforms.

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ISBN Print: 978-1-4503-6708-0
Pages: 1 - 14
DOI: 10.1145/3313831.3376677
Host publication: CHI '20: CHI Conference on Human Factors in Computing Systems, April 2020, Honolulu, HI, USA
Conference: ACM SIGCHI Annual Conference on Human Factors in Computing Systems
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: This work was in part funded by the Academy of Finland (Grants 313224-STOP, 320089-SENSATE, 316253-SENSATE and 318927-6Genesis Flagship).
Academy of Finland Grant Number: 313224
Detailed Information: 313224 (Academy of Finland Funding decision)
320089 (Academy of Finland Funding decision)
316253 (Academy of Finland Funding decision)
318927 (Academy of Finland Funding decision)
Copyright information: © 2020 Copyright is held by the owner/author(s). Publication rights licensed to ACM. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in CHI '20: CHI Conference on Human Factors in Computing Systems, April 2020, Honolulu, HI, USA,