University of Oulu

Häikiö, J., Yli-Kauhaluoma, S., Pikkarainen, M. et al. Expectations to data: Perspectives of service providers and users of future health and wellness services. Health Technol. 10, 621–636 (2020).

Expectations to data : perspectives of service providers and users of future health and wellness services

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Author: Häikiö, Juha1; Yli-Kauhaluoma, Sari2,3; Pikkarainen, Minna1,4,5;
Organizations: 1VTT Technical Research Centre of Finland Ltd, Oulu, Finland
2Department of Management Studies, School of Business, Aalto University, Espoo, Finland
3University of Helsinki, Centre for Consumer Society Research, Helsinki, Finland
4Oulu Business School, University of Oulu, Oulu, Finland
5Medical Imaging Physics and Technologies, University of Oulu, P.O. Box 4600, 90014, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Springer Nature, 2020
Publish Date: 2020-06-29


The healthcare and wellness sector currently attempts to provide more proactive service models with data-driven solutions. This study examines the expectations and values related to personal data i.e. data valences from the perspective of service providers and individual users. The study is based on the analysis of extensive empirical material collected through interviews and a collaborative workshop. The data was collected in one cultural context, Finland. The results suggest that the potential service providers and users have similar expectations regarding self-evidence of data while the main differences concern the expectations of transparency. The results of the study propose some basic requirements for the development of personalised data-driven services in future. The study suggests that basic requirements for the development of future data driven services concern expectations to usable data visualisations, data as a motivator, data accuracy and data transparency. Even though there are varying expectations to personal health data and even some concerns, it can be seen that here different ecosystem actors primarily perceived the wider use of personal health and wellness data as a positive trend. It can be concluded that collaborative personal data-driven service ecosystems are an integral part of development towards proactive service models in healthcare.

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Series: Health and technology
ISSN: 2190-7188
ISSN-E: 2190-7196
ISSN-L: 2190-7188
Volume: 10
Issue: 3
Pages: 621 - 636
DOI: 10.1007/s12553-020-00410-z
Type of Publication: A1 Journal article – refereed
Field of Science: 217 Medical engineering
511 Economics
113 Computer and information sciences
Funding: The research was supported by a grant from Tekes – the Finnish Funding Agency for Innovation – as part of the Digital Health Revolution programme. The multi-disciplinary programme was coordinated and managed by the Centre for Health and Technology, University of Oulu, Finland.
Copyright information: © The Author(s) 2020. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit