University of Oulu

Liew, T.W., Tan, S.-M., Tan, T.M. and Kew, S.N. (2020), "Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?", Information and Learning Sciences, Vol. 121 No. 3/4, pp. 117-135.

Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?

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Author: Liew, Tze Wei1; Tan, Su-Mae2; Tan, Teck Ming3;
Organizations: 1Human-Centric Technology Interaction SIG, Multimedia University, Melaka, Malaysia
2Department of Information Science and Technology, Multimedia University, Melaka, Malaysia
3Oulu Business School, University of Oulu, Oulu, Finland
4Language Academy, Universiti Teknologi Malaysia, Johor Bahru, Malaysia
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Emerald, 2020
Publish Date: 2020-10-12


Background: This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning.

Design/methodology/approach: Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorithm that was narrated by either an enthusiastic human voice or a calm human voice.

Findings: Results from Experiment 1 revealed that the enthusiastic voice narration led to higher social ratings of the speaker and transfer performance when compared to the calm voice narration. Experiment 2 demonstrated that the enthusiastic voice led to higher affective social ratings (human-like and engaging) and transfer performance as compared to the calm voice. Moreover, it was shown that a calm voice prompted a higher germane load than an enthusiastic voice, which conforms to the argument that prosodic cues in voice can influence processing in multimedia learning among non-native speakers.

Originality/value: This study extends from prior studies that examined voice effects related to mechanization, accent, dialect, and slang in multimedia learning to examining the effects of voice enthusiasm in multimedia learning.

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Series: Information and learning science
ISSN: 2398-5348
ISSN-E: 2398-5356
ISSN-L: 2398-5348
Volume: 121
Issue: 3/4
DOI: 10.1108/ILS-11-2019-0124
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
516 Educational sciences
Funding: This research was supported by Malaysian Ministry of Higher Education under Fundamental Research Grant Scheme with ID: FRGS/1/2019/SSI09/MMU/03/5.
Copyright information: © 2020, Emerald Publishing Limited. The final authenticated version is available online at Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0).