University of Oulu

Saari M., Kontkanen M., Arslan A., Hurmelinna-Laukkanen P. (2021) International Growth and Social Media Competitiveness of Small Software Firms. In: Ferreira J.J.M., Teixeira S.J., Rammal H.G. (eds) Technological Innovation and International Competitiveness for Business Growth. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham.

International growth and social media competitiveness of small software firms

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Author: Saari, Matti1; Kontkanen, Minnie1; Arslan, Ahmad2;
Organizations: 1School of Marketing and Communications, University of Vaasa, Finland
2Department of Marketing, Management & International Business, Oulu Business School, University of Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: Springer Nature, 2021
Publish Date: 2022-10-23


The current chapter aims to increase the understanding on how social media as a tool can become a source of competitiveness and enhance international growth of small technology firms operating in software sector. Based on exploratory case studies undertaken in two Finnish software firms, our chapter specifically links international growth to organizational functions and specific social media platforms. We offer insights on how organizational functions like sales and marketing, research and development, customer support, and human resources can efficiently use specific social media platforms to positively influence international growth. Finally, our chapter offers both theoretical and managerial implications.

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Series: Palgrave studies in democracy, innovation, and entrepreneurship for growth
ISSN: 2662-3641
ISSN-E: 2662-365X
ISSN-L: 2662-365X
ISBN: 978-3-030-51995-7
ISBN Print: 978-3-030-51994-0
Pages: 63 - 93
DOI: 10.1007/978-3-030-51995-7_4
Host publication: Technological innovation and international competitiveness for business growth
Host publication editor: Ferreira, João J. M.
Teixeira, Sérgio J.
Rammal, Hussain G.
Type of Publication: A3 Book chapter
Field of Science: 512 Business and management
Copyright information: © The Author(s) 2021. This is an accepted manuscript version of the chapter published as part of the book by Palgrave MacMillan available online at