University of Oulu

Hu, X., & Georgiev, Georgi. V. (2020). OPPORTUNITIES WITH UNCERTAINTIES: THE OUTLOOK OF VIRTUAL REALITY IN THE EARLY STAGES OF DESIGN. Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020). Proceedings of the Sixth International Conference on Design Creativity.

Opportunities with uncertainties : the outlook of virtual reality in the early stages of design

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Author: Hu, Xinhui1; Georgiev, Georgi. V.1
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: The Design Society, 2020
Publish Date: 2020-11-09


Adopting immersive Virtual Reality (VR) technology in the early stages of design appeals to designers, as research has shown that immersing people in a virtual environment can efficiently elicit empathy and facilitate deeper understanding of out-group members. However, after exploring and synthesis literature across the fields of design, psychology, and neuroscience, the present study found the opportunities VR opens to be accompanied by uncertainties. In this study, we (1) identified the benefits of adopting immersive VR in the early design stage, such as enhancing empathy and promoting design equity, (2) discovered previously unrealised problems that VR may bring to the design process, especially potential biases owing to emotional connections, and (3) determined a future direction for relevant research: gaining deeper knowledge about operators’ mental activities to mitigate biases and uncertainties.

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ISBN Print: 978-1-912254-11-8
Pages: 215 - 222
DOI: 10.35199/ICDC.2020.27
Host publication: Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020). 26-28 August 2020, Oulu, Finland
Host publication editor: Boujut, Jean-François
Cascini, Gaetano
Ahmed-Kristensen, Saeema
Georgiev, Georgi V.
Iivari, Netta
Conference: International Conference on Design Creativity
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: This research has been partially financially supported by Academy of Finland 6Genesis Flagship (grant 318927). Thanks are due to Dr. Vijayakumar Nanjappan for the discussions on the revised paper.
Academy of Finland Grant Number: 318927
Detailed Information: 318927 (Academy of Finland Funding decision)
Copyright information: © The Authors 2020. Published by Cambridge University Press. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.