Väyrynen, K., Ride-hailing app acquisition strategies of Finnish dispatch organizations, Proceedings of the 33rd Bled eConference, Slovenia, 29.6.-1.7.2020, ISBN: 978-961-286-362-3, p. 615-627, DOI: 10.18690/978-961-286-362-3.41
Ride-hailing app acquisition strategies of Finnish dispatch organizations
1University of Oulu, Faculty of Information Technology and Electrical Engineering, Oulu, Finland
|Online Access:||PDF Full Text (PDF, 0.3 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2020112392375
Univerza v Mariboru,
|Publish Date:|| 2020-11-23
The Finnish taxi industry has already long been technologically developed, and since 2011 taxi hailing apps have been available in Finland. The amount of these apps has steadily increased, spurred by the arrival of Uber and Taxify in Finland in 2014, and by the de-regulation of the Finnish taxi industry in July 2018. In the present paper, the aim was to identify ridehailing app acquisition related strategies that traditional Finnish dispatch organizations (DOs) employ. A qualitative case study with five focus organizations was conducted between 2018–2020. This study contributes to extant research in two ways. First, by identifying five ride-hailing app strategies employed by DOs (three related to the question of make vs. buy, two related to discontinuing/selling). Second, by showing that different ridehailing apps can play different strategic roles — which helps explain DOs’ multihoming strategy — and that the strategic role of a specific ride-hailing app can change over time.
|Pages:||615 - 627|
Proceedings of the 33rd Bled eConference, Slovenia, 29.6.-1.7.2020
|Type of Publication:||
A4 Article in conference proceedings
|Field of Science:||
113 Computer and information sciences
The author is very grateful to the Jenny and Antti Wihuri Foundation and GenZ project for their financial support, to Dr. Arto Lanamäki for his invaluable contribution during our joint project, and to the participating organizations for the time and insights they provided.
© The Author(s) 2020. To delo je licencirano pod Creative Commons Priznanje avtorstva 4.0 mednarodno licenco.