Abstract

Growing importance of sustainability resulted in increasing interest in ecologically related issues in Information Systems (IS) research. Ubiquitous technology unavoidably influences people’s lives. Among other tools, persuasive systems have been used to evoke behavioral change to reach desired outcomes, e.g. increased consumer loyalty, higher health awareness, or sustainable behaviors. This paper examines how perceived persuasiveness and attitude towards IS encourage intention to adopt Green IS. To test these influences, we construct a research model and conduct a survey, based on a mobile application JouleBug, a social digital platform for engaging in sustainable behavior. Overall, the results of the PLS-SEM analysis support that both perceived persuasiveness and attitude statistically significantly impact intention to adopt Green IS, whereas perceived persuasiveness is influenced by primary task support, and attitude is influenced by social affirmation and perceived effectiveness, meanwhile, dialogue support influences both primary task support and social support.