University of Oulu

Yavuz Inal, Frode Guribye, Dorina Rajanen, Mikko Rajanen, and Mattias Rost. 2020. Perspectives and Practices of Digital Accessibility: A Survey of User Experience Professionals in Nordic Countries. In Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society (NordiCHI '20). Association for Computing Machinery, New York, NY, USA, Article 63, 1–11. DOI:

Perspectives and practices of digital accessibility : a survey of user experience professionals in Nordic countries

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Author: Inal, Yavuz1; Guribye, Frode1; Rajanen, Dorina2;
Organizations: 1Department of Information Science and Media Studies, University of Bergen, Bergen, Norway
2Interact Research Unit, University of Oulu, Oulu, Finland
3Department of Applied IT, University of Gothenburg, Gothenburg, Sweden
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 1.1 MB)
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Language: English
Published: Association for Computing Machinery, 2020
Publish Date: 2020-10-31


User experience (UX) professionals are key actors in promoting inclusion in the digital society. They are responsible for ensuring that web pages and digital services are in line with regulatory frameworks and that digital accessibility for all is incorporated into their designs. Still, there are few dedicated professionals that specialize only in accessibility. In this paper, we explore how UX professionals in Nordic countries view and practice digital accessibility. We collected data from 167 UX professionals in Denmark, Finland, Norway, and Sweden using an online survey. Our results show that, generally, the UX professionals consider digital accessibility to be important and their organizations include accessibility in their projects. However, they spend limited work time on accessibility issues and have limited knowledge about accessibility guidelines and standards. Their main challenges in creating accessible systems are related to time constraints, lack of training, and cost.

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ISBN Print: 978-1-4503-7579-5
Pages: 1 - 11
Article number: 63
DOI: 10.1145/3419249.3420119
Host publication: 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society, NordiCHI 2020
Conference: Nordic Conference on Human-Computer Interaction
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © 2020 Association for Computing Machinery. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society, NordiCHI 2020,