University of Oulu

Arslan, A., Golgeci, I., Khan, Z., Al-Tabbaa, O. and Hurmelinna-Laukkanen, P. (2020), "Adaptive learning in cross-sector collaboration during global emergency: conceptual insights in the context of COVID-19 pandemic", Multinational Business Review, Vol. 29 No. 1, pp. 21-42.

Adaptive learning in cross-sector collaboration during global emergency : conceptual insights in the context of COVID-19 pandemic

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Author: Arslan, Ahmad1; Golgeci, Ismail2; Khan, Zaheer3;
Organizations: 1Department of Marketing, Management & IB, Oulu Business School, University of Oulu, Finland
2Department of Business Development & Technology, Aarhus University, Denmark
3Business School, University of Aberdeen, UK
4Kent Business School, University of Kent, Canterbury CT2 7NZ, UK
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: Emerald, 2020
Publish Date: 2020-12-21


Purpose: The purpose of this paper is to examine the important role of cross-sector partnerships and collaboration in global emergency management, relevant in situations such as the ongoing COVID-19 pandemic and grand global challenges.

Design/methodology/approach: The paper utilizes exploratory historical methods and examines cross-sector partnerships from three key emerging markets — Pakistan, Turkey and Nigeria. The context of the emerging markets is important given the institutional fragility such markets encountered.

Findings: The authors offer a conceptual discussion that explicates the vital role of such partnerships in global emergencies. The authors also highlight the instrumental role of adaptive learning in cross-sector partnerships, which can help multiple stakeholders create and deliver value in response to an emergency like a global health pandemic caused by the COVID-19. Along with the conceptual discussion, the authors further offer practical examples of cross-sector partnerships in emerging economies of Pakistan, Turkey, and Nigeria — undertaken in response to the recent pandemic — emphasizing that such partnerships are crucial to mitigate the emergencies and their consequences on society. Finally, this paper offers theoretical and practical implications for cross-sector collaboration and partnerships in response to the global crisis.

Research limitations/implications: This research is limited to emerging markets context and further research is needed on this important topic.

Originality/value: This paper is relevant given the current global pandemic caused by the COVID-19. There are relatively limited research studies on the cross-sector partnerships and their role in global emergencies, grand challenges and global crisis, thus this paper offers important insights on cross-sector partnerships and their value creation in global crisis situations.

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Series: Multinational business review
ISSN: 1525-383X
ISSN-E: 2054-1686
ISSN-L: 1525-383X
Volume: 29
Issue: 1
Pages: 21 - 42
DOI: 10.1108/MBR-07-2020-0153
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2020, Emerald Publishing Limited. The final authenticated version is available online at