Abstract

Digitalizing business analytics by generating relevant information from data to gain valuable insights and to enhance decision-making is a key ability for companies. We describe a potential concept for digitizing company analytics to enable data-driven approach by providing a path from information needs to visualizing the analysis results, including the consideration of analysis logic, relevant data, and necessary data model. Company business processes, IT applications, and data assets provide the foundations to build upon. The developed concept may enable practitioners to consider possible applications and the needed, already existing technologies.