Taipale-Erävala, Kyllikki; Salmela, Erno; Lampela, Hannele (2020) Towards two-sided business model canvas for platform business, Journal of Business Models, Vol. 8, No.3, pp.107-125. https://somaesthetics.aau.dk/index.php/JOBM/article/view/4621
Towards a new business model canvas for platform businesses in two-sided markets
|Author:||Taipale-Erävala, Kyllikki1; Salmela, Erno2; Lampela, Hannele1|
1University of Oulu, Finland
2Lappeenranta University of Technology
|Online Access:||PDF Full Text (PDF, 1.6 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe202102124639
|Publish Date:|| 2021-02-12
Purpose: This study aims to increase the understanding of digital platform businesses and business model innovation in two-sided markets.
Design/methodology/approach: A new business model canvas tool was created through abductive reasoning and a real-life case study. The case was a unique driving school digital platform that belongs to employee and professional service platforms.
Findings: The proposed business model canvas is based on Scholten’s canvas (2016) for platform businesses and complements it by acknowledging changes in people’s values and macro-environmental factors as new elements.
Research limitations/implications (if applicable): The study is limited to an exemplary case of a driving school digital platform. However, the results and the novel canvas tool can be applied to innovating business models for digital service platforms in many industries.
Originality/value: The novelty of the study is derived from the insights created by the case study and the new tool that helps platform businesses innovate in two-sided markets.
Journal of business models
|Pages:||107 - 125|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
222 Other engineering and technologies
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