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Towards a new business model canvas for platform businesses in two-sided markets |
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| Author: | Taipale-Erävala, Kyllikki1; Salmela, Erno2; Lampela, Hannele1 |
| Organizations: |
1University of Oulu, Finland 2Lappeenranta University of Technology |
| Format: | article |
| Version: | published version |
| Access: | open |
| Online Access: | PDF Full Text (PDF, 1.6 MB) |
| Persistent link: | http://urn.fi/urn:nbn:fi-fe202102124639 |
| Language: | English |
| Published: |
Aalborg University,
2020
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| Publish Date: | 2021-02-12 |
| Description: |
AbstractPurpose: This study aims to increase the understanding of digital platform businesses and business model innovation in two-sided markets. Design/methodology/approach: A new business model canvas tool was created through abductive reasoning and a real-life case study. The case was a unique driving school digital platform that belongs to employee and professional service platforms. Findings: The proposed business model canvas is based on Scholten’s canvas (2016) for platform businesses and complements it by acknowledging changes in people’s values and macro-environmental factors as new elements. Research limitations/implications (if applicable): The study is limited to an exemplary case of a driving school digital platform. However, the results and the novel canvas tool can be applied to innovating business models for digital service platforms in many industries. Originality/value: The novelty of the study is derived from the insights created by the case study and the new tool that helps platform businesses innovate in two-sided markets. see all
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| Series: |
Journal of business models |
| ISSN: | 2246-2465 |
| ISSN-E: | 2246-2465 |
| ISSN-L: | 2246-2465 |
| Volume: | 8 |
| Issue: | 3 |
| Pages: | 107 - 125 |
| Type of Publication: |
A1 Journal article – refereed |
| Field of Science: |
222 Other engineering and technologies |
| Subjects: | |
| Copyright information: |
© 2020 Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0). |
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https://creativecommons.org/licenses/by-nc-nd/3.0/ |