University of Oulu

Taipale-Erävala, Kyllikki; Salmela, Erno; Lampela, Hannele (2020) Towards two-sided business model canvas for platform business, Journal of Business Models, Vol. 8, No.3, pp.107-125.

Towards a new business model canvas for platform businesses in two-sided markets

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Author: Taipale-Erävala, Kyllikki1; Salmela, Erno2; Lampela, Hannele1
Organizations: 1University of Oulu, Finland
2Lappeenranta University of Technology
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.6 MB)
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Language: English
Published: Aalborg University, 2020
Publish Date: 2021-02-12


Purpose: This study aims to increase the understanding of digital platform businesses and business model innovation in two-sided markets.

Design/methodology/approach: A new business model canvas tool was created through abductive reasoning and a real-life case study. The case was a unique driving school digital platform that belongs to employee and professional service platforms.

Findings: The proposed business model canvas is based on Scholten’s canvas (2016) for platform businesses and complements it by acknowledging changes in people’s values and macro-environmental factors as new elements.

Research limitations/implications (if applicable): The study is limited to an exemplary case of a driving school digital platform. However, the results and the novel canvas tool can be applied to innovating business models for digital service platforms in many industries.

Originality/value: The novelty of the study is derived from the insights created by the case study and the new tool that helps platform businesses innovate in two-sided markets.

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Series: Journal of business models
ISSN: 2246-2465
ISSN-E: 2246-2465
ISSN-L: 2246-2465
Volume: 8
Issue: 3
Pages: 107 - 125
Type of Publication: A1 Journal article – refereed
Field of Science: 222 Other engineering and technologies
Copyright information: © 2020 Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0).